James Musk.
Founder & Director.
James Musk is a seasoned sales and business development leader with over 25 years of experience in the cybersecurity industry. Throughout his career, he has built a reputation for delivering real value in competitive markets by combining strategic insight with deep industry knowledge.
​
​In recent years, James transitioned into entrepreneurship, founding Sales Tactics, a successful Sales consultancy that supports global cybersecurity vendors in entering new markets with clear, compelling value propositions and fractional sales services.
​
​The creation of E2X Cyber evolved naturally from these partnerships. By taking proven vendor relationships to market directly and curating a select group of complementary technologies, James established E2X Cyber as a cybersecurity focused, agile reseller. The business is built to help SMB and SME customers access simplified, flexible cybersecurity solutions and managed services tailored to their needs.
​
​James’ consultative, customer-centric approach defines E2X Cyber’s ethos. His commitment to exceeding client expectations and delivering measurable value is embedded in the company’s culture and operations.
Mark Evans.
Director.
Mark Evans is a senior sales and channel leader with over 25 years of experience helping organisations navigate the evolving cybersecurity landscape. Known for his consultative approach, Mark works closely with customers to deeply understand their challenges, identify gaps, and guide them toward effective, tailored solutions that deliver long-term value and resilience.
​
His career spans some of the industry’s most respected names, including Kroll, SonicWall, Trend Micro, and Integrity360. In each role, Mark has focused on building trusted relationships, serving not just as a vendor, but as a strategic advisor to customers and partners. Whether supporting CISOs through complex risk assessments or collaborating with partners to shape go-to-market strategies, he brings clarity, integrity, and a problem-solving mindset to every engagement.
​
Mark’s extensive knowledge of the cybersecurity market, combined with his ability to simplify complexity and align technology to business goals, has helped organisations strengthen their security posture while enabling growth and innovation. He is particularly passionate about enabling mid-market customers to mature their cyber strategies and build internal confidence at every stage of their journey.
​
At his core, Mark is committed to creating positive, lasting outcomes, empowering customers to make informed decisions, build resilience, and stay ahead in a constantly changing threat environment.